Zynga has partnered with McDonald’s for FarmVille. That potentially offers stores to chance to virtually reach these them through deals, launches or loyalty programs.Īccording to an article in the Minneapolis Star Tribune, HSN (Home Shopping Network) and have both explored gamification efforts. In games like CityVille as well as FarmVille, Mafia Wars and Cafe World, players play and interact with each other through Facebook, Yahoo and Google.
#PLAY CITYVILLE GAME ON FACEBOOK TV#
Collecting items such as a smartphone, camera, refrigerator, TV and a "Deal of the Day" badge can win gamers points, energy boosts, game coins and even Geek Squad vehicles that they can use to roam the city.īest Buy is one of the early retailers trying to tap "gamification," a marketing concept that fuses social media, entertainment and commerce. Under the Best Buy promotion, players can place the chain’s stores in their cities. Via Facebook, friends and family can be recruited to work in police departments and build franchises, such as toy stores. Players can perform tasks, which include farming, construction, and rent collection in their city using energy points. In "CityVille," players build the city of their dreams, including homes, businesses, famous landmarks and public buildings.
"We are constantly looking for unexpected ways to stay connected with our customers through new digital platforms and with the popularity of CityVille, this was a natural step for us," said Alix Hart, senior director, digital marketing at Best Buy, in a statement. Another week-long effort starts November 6. Starting August 31 and continuing through September 6, CityVille players were able to build their very own in-game Best Buy store. CityVille, also available on Facebook, allows players to become the mayor of a virtual city and oversee its development into a large metropolis. Best Buy recently became the first retailer to open its doors to the virtual world of CityVille, a city-building simulation game developed by San Francisco-based Zynga, which also developed the popular Facebook game, FarmVille.
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